Brand me
The brand that I chose was dikies, and
the dikies catch phrase is"A Legend in Work". The idea dikies are trying to sell is that work and uniform clothes can be stylish. The target audience are kids, teenagers, and adults who are in school,
work(hard labor), or like cool clothes.
The strengths of this brand our that the clothes they sell are comfortable,
popular, and stylish. Their weakness to me is there jeans, I don't see many people whering dikie jeans. There Opportunity is there brand is popular.Their threats are other brands
with better pants.
