BRANDING ASSIGNMENT
When you are ready to answer the questions, click on the "POST A REPLY" link at the top of this page.
QUESTIONS:
1.
What is the brand's "catch phrase" or "tag line"?
2. What is the company selling - besides the product itself. What is the IDEA the brand is selling?
3.
What is the TARGET AUDIENCE for this product? 8-10 year olds? Teenagers who like sports? etc.
4. Choose at least one of the following links to BRAND NAME WEB SITES and complete a SWOT analysis -
What are the brand's:
S - STRENGTHS
W - WEAKNESSES
O - OPPORTUNITIES
T - THREATS
This post was edited on: 2006-10-10 at 12:05 PM by: louism (Moderator)
62 Replies
1.timberland makes it better
2.they are selling shitrs and pants
3.nothing rally im not into clothes timberland clothes is suppose to be better because they last longer
1.which i pod are you
2.sneakers
3it means a little to me because i like music alot its better than the radio because u can choose your own music
4strenghts you can choose your own music
weakness-you have to pay for every song you download
oppurtunitie-keep you from being bored
threats-it can break easilly
louism wrote:
QUESTIONS:
1. What is the brand's "catch phrase" or "tag line"?
Ipods catch phrase is "which IPOD are you"
2. What is the company selling - besides the product itself. What is the IDEA the brand is selling.
The company is seling the idea of a smaller way to carry lots of music.
3.
What does the brand mean to you?
why is it better or worse than other brands of the same product?
This brand means alot to me because i dont like carring CD's but i like having music.
4. Choose at least one of the following links to BRAND NAME WEB SITES and complete a SWOT analysis -
What are the brand's:
S - STRENGTHS
W - WEAKNESSES
O - OPPORTUNITIES
T - THREATS
the price, the name and the way they look.
louism wrote:
QUESTIONS:
1. What is the brand's "catch phrase" or "tag line"?
The brands is ipod
2. What is the company selling - besides the product itself. What is the IDEA the brand is selling.
To let people buy thing because they could be more money.They could made more and more.
3.
What does the brand mean to you?
why is it better or worse than other brands of the same product?
THey trying to made people buy what they made, see if its better then other company.
4. Choose at least one of the following links to BRAND NAME WEB SITES and complete a SWOT analysis -
What are the brand's:
O - OPPORTUNITIES
ipod used a cd computer to put music on to it
I think that a catch line is a slogan or phrase that is used by a company to buy and sell their products. The name brand to me on a product does not really matter. I was not raised to be materialistic. I can have anything from anywhere. Just as long as it is cute it doesnt matter to me. I think that some of the strenghts of brand names are the fact that people think that when they have them it makes them feel better about themselves and i t makes them feel like they are much more than they really are!!! I think that some oppurtunites of name brands are that you have a chance to upgrade and make what you are selling better. Some threats are that a product may not be all that the customer expected. Some weaknesses are that if you feel that you are better just because you have someone's name is across your chest or your backside that means that you were nothing to begin with!!!
CATCH PHRASE: WE MAKE IT BETTER
COMPANY SELLING: GOOD QAUILITY BOOTS.
THE BRAND IS GOOD TO ME BECAUSE THE FOOTWEARS COMFORTABLE AND IT LOOKS GOOD.
S- GOOD QUALITY
W- NOT WATERPROOF
O- WORN MUCH IN WINTER
T- CAN BE HEAVY ON FEET IF TOO BIG
I love you
The brand "catch phrase" or "tag line" for Mitsubishi is "bring in 99 and you"ll be fine.
Besides other clothes Tommy Hilfiger also sell other name brand clothes.
The brand "catch phrase" or "tag line" for Mitsubishi is "bring in 99 and you"ll be fine.
The brand Mitsubishi means a car to ride in.
The brand Versache is one of the best known materials. It has both a strength and a weakness.
i think that gucci is the best because i like their clothing and products.i like everything else too because they are all good marketing.
1 they dont have one
2the company is selling clothes espeacially jackeys
3nothing really im n ot in to clothes
4 sneakers last longer
they are expensice
they jackets will keep you warm
you couldnt wear the sneaks just any where caz they coast to much money
They mean like nike''just do it''.
-ZAY
2.the company idea of selling the projected is that they have more clothes our there clothes look better.
They have tags like "just do it" for nike.
They have tags for Slim Jim witch is "Snap into a slim jim".And captain crunch that have 'crunchetise me captain".
3.The brand means everthing to me because it wosre not to know the name of the clothing.
louism wrote:
QUESTIONS:
1. What is the brand's "catch phrase" or "tag line"?
Nike catch phrases is "Just Do It
2. What is the company selling - besides the product itself. What is the IDEA the brand is selling.
Their idea is that their thing are comfortable.
3.
What does the brand mean to you?
why is it better or worse than other brands of the same product?
The brand means that it is comfortable to wear.
No one wants to wear bobo's you some comfortable sneakers
4. Choose at least one of the following links to BRAND NAME WEB SITES and complete a SWOT analysis -
What are the brand's:
S - STRENGTHS
W - WEAKNESSES
O - OPPORTUNITIES
T - THREATS
louism wrote:
QUESTIONS:
1. What is the brand's "catch phrase" or "tag line"?
Gatorerade catch phrase "Is Is it in you?"
2. What is the company selling - besides the product itself. What is the IDEA the brand is selling.
Gaterade is selling the idea of having energy.
3.
What does the brand mean to you?
why is it better or worse than other brands of the same product?
It means that in the summer i dont hve to be deihdrated.
4. Choose at least one of the following links to BRAND NAME WEB SITES and complete a SWOT analysis -
What are the brand's:
S - STRENGTHS
W - WEAKNESSES
O - OPPORTUNITIES
T - THREATS
louism wrote:
QUESTIONS:
1. What is the brand's "catch phrase" or "tag line"?
Gatorerade catch phrase "Is Is it in you?"
2. What is the company selling - besides the product itself. What is the IDEA the brand is selling.
Gaterade is selling the idea of having energy.
3.
What does the brand mean to you?
why is it better or worse than other brands of the same product?
It means that in the summer i dont hve to be deihdrated.
4. Choose at least one of the following links to BRAND NAME WEB SITES and complete a SWOT analysis -
What are the brand's:
S - STRENGTHS
W - WEAKNESSES
O - OPPORTUNITIES
T - THREATS
QUESTIONS:
1. What is the brand's "catch phrase" or "tag line"? Connecting People
2. What is the company selling - besides the product itself. What is the IDEA the brand is selling. You can reach anyone in the world.
3.
What does the brand mean to you?
why is it better or worse than other brands of the same product?
4. Choose at least one of the following links to BRAND NAME WEB SITES and complete a SWOT analysis -
What are the brand's:
S - STRENGTHS
W - WEAKNESSES
O - OPPORTUNITIES
T - THREATS
1.What is the brand's "catch phrase" or "tag line"?
The tagline used by nike is "Just o It"
2. What is the company selling - besides the product itself? What is the IDEA the brand is selling?
Nike-Sporting apparel, They Idea they are selling is you can do anything you want if you have the right apparel.
3.What is the TARGET AUDIENCE for this product? 8-10 year olds? Teenagers who like sports? Etc
The target audience is teens and adults who like sports and probably take part in a wide variety of sport
4. Choose at least one of the following links to BRAND NAME WEB SITES and complete a SWOT analysis -
What are the brands:
S – STRENGTHS
They are one of the main contributors of sports equipment and apparel
W – WEAKNESSES
They only cater to those who like and/or take part in sports.
O – OPPORTUNITIES
There are a wide variety of sports out there they can sponsor to get more sales and boost their revenue and reputation
T – THREATS
Other sporting apparel companies like addias or puma
i brand a ipod
louism wrote:
QUESTIONS:
1. What is the brand's "catch phrase" or "tag line"?i brand a ipod
2. What is the company selling - besides the product itself. What is the IDEA the brand is selling. the brand is ipod
3.
What does the brand mean to you?the brand mean tecnology.
why is it better or worse than other brands of the same product?u can do more thing on ipod
4. Choose at least one of the following links to BRAND NAME WEB SITES and complete a SWOT analysis -
What are the brand's:
S - STRENGTHS
W - WEAKNESSES
O - OPPORTUNITIES
T - THREATS
louism wrote:
QUESTIONS:
1. What is the brand's "catch phrase" or "tag line"?rocawear is the brand
2. What is the company selling - besides the product itself. What is the IDEA the brand is selling.the company is call rocawear/the roc
3.
What does the brand mean to you?it mean roc your wear
why is it better or worse than other brands of the same product?it better because it name brand and it hot
4. Choose at least one of the following links to BRAND NAME WEB SITES and complete a SWOT analysis -
What are the brand's:
S - STRENGTHS
W - WEAKNESSES
O - OPPORTUNITIES
T - THREATS
louism wrote:
QUESTIONS:
1. What is the brand's "catch phrase" or "tag line"?rocawear is the brand
2. What is the company selling - besides the product itself. What is the IDEA the brand is selling.the company is call rocawear/the roc
3.
What does the brand mean to you?it mean roc your wear
why is it better or worse than other brands of the same product?it better because it name brand and it hot
4. Choose at least one of the following links to BRAND NAME WEB SITES and complete a SWOT analysis -
What are the brand's:
S - STRENGTHS
W - WEAKNESSES
O - OPPORTUNITIES
T - THREATS
mountain dew dew the dew
1. The catch phrase for the ipods website is "What is on your Ipod or Itunes.
2. There also selling computers, cameras, and other gadgets for the ipods
3. It does not mean more than others brands because this is the only brand for ipods
S- its portable and can be stored away easily because its so small
W- it can get lost easy
O- you have an oppurtunity to experience diferent music
T- you can drop it and it will break fast because its so thin
1.just do it
2.an imege
3.the brand means a lot to me because i like sneakers alot
strenghts-a lot of people wears sneakers
weakness-some people wear shoes
opportunities-u wear them every day
threats-other compneies.!
the brand is nokia and nokia catch phress is nokia connecting people.
1. The tag line for motorola is a big letter m and it says worldwide
2. The company sellc cellular phones and the accesories for them
3. The target audience for this product is mostly teenagers who want cell phones and adults
S- The strenghs for this product are that they are wireless phones and you can get in contact with people while outside or in a different country.
W- The weaknesses for this product are that sometimes they can fall and break
O- The oppurtunies you have for this product is that you have an oppurtunity to explore different technology
T- You have a threat because anyone could just dail your phone number and play on your phone
1. The catch phrase for rocawear is "the rocpopshop"
2. The brand is basically selling clothes
3. The target audience for this product is all ages mostly teens and adults
S- Its a good product the material is not that thin so its warm
W- There are no weaknesses
O- there are no oppurtunities
T- there is a threat because if someone like what you are wearing and they dont have the mponey to buy it they could get jealous
1. Nike Just Do It.
2.You can do anything with the product.
3. All ages that plays sports.
4. Strength: everyone can wear then they have lots of colors theirs sold in alot of stores.
Weakness: That get really wet in the rain.
Opportunities: You can get them everywhere.
Threats: Threats: They'll get messed up when u keep them to long.
The brand I chose was dickies.
QUESTIONS:
1. What is the brand's "catch phrase" or "tag line"? Dickies a legend in work
2. What is the company selling - besides the product itself. What is the IDEA the brand is selling? clothes like work and school clothes
3. What is the TARGET AUDIENCE for this product? 8-10 year olds? Teenagers who like sports? etc. people in school just start buying their products and they start saying the clothes was for school when they are really work clothes thats why most people in schools wear dickies
4.
S - STRENGTHS is that you would not get teased about what you wear because mostley every body have dickies
W - WEAKNESSES no weaknesses I can think of
O - OPPORTUNITIES it is an opportunity for people to be able to go school clothes shopping easier
T - THREATS it is a threat to the other school clothes sellers because they know they wont get any customers
1.
the rand name is baby phat,(by komora lee simons).
babyphat sells clothes, jewlery, perfumes, lotions, and jackets, for women and kids.
the brand means to me popular because it is worn by alot of people. it is also expensive. it is better then most brands because the have a etter quility.
IPOD
1.Apple and ipod
2.Ipod nano, ipod shuffle, and itunes
3. The target ages are all ages but mostly teenages.
4. S- Its a cool new idea,W- If it falls it
1. The tag line for ipod is trying to get you to download music from them. They also want you to buy the product. They keep upgrading to get you to buy the latest one out. Im not if ipod has a catch phrase but they do have commercails that make you want to buy an ipod.
1. Nike's catch phrase is "Just do it".
2. The idea the brand is seling is if you where there sneakers, when you do athletic things your feet won't be hurting and they are a shoe fit for a athletic person. When you there clothes they want you to be comfortable.
3. The target audience for this product is for all ages because they have shoes that fit comfotable for infants, they have the styles teens want to wear and they have shoes for adults that can't be on there feet long they have cushion to protect their feet that is also for good for the people who play sports.
4. S- Nikes strength is its catch phrase and product because when they say just do it they are geting you to just buy there sneaker and to try it out because its whats best for your feet.
W- There weakness is they are very expensive and a lot of people these days don't have enough money to buy there product so they need to come down on there prices.
O- There oppitunites are if they lower there prices theyt will have more costumers then they already have there product would be more up to date.
T- There threat is other people copying off of there product who are selling it for a lower price so they need to watch out.
The catch phrase for ipods is, which ipod are you
louism wrote:
When you are ready to answer the questions, click on the "POST A REPLY" link at the top of this page.
QUESTIONS:
1.
What is the brand's "catch phrase" or "tag line"?
Is it in you
2. What is the company selling - besides the product itself. What is the IDEA the brand is selling?
To make you think that you are the best
3.
What is the TARGET AUDIENCE for this product? 8-10 year olds? Teenagers who like sports? etc.
Mostly teens and young adults
4. Choose at least one of the following links to BRAND NAME WEB SITES and complete a SWOT analysis -
What are the brand's:
S - STRENGTHS-to sell there most famous product. The sneakers
W - WEAKNESSES-other shoe brands
O - OPPORTUNITIES-To make you feel comfortable
T - THREATS-some of the prices
the ipod sellers are selling there design. As well as there product. to show that you not hot. Unless you have there product.
i search through the rocawear site and they are getting more advertisment because they had the famous jz on the cover page attracting more buisness with certain people and target audiande is of all ages becauseb here is all sizes of clothes the strength was that they had a good up holder for them to sell the weekness is they dont have alot of logo's the oppurtunities is they dont have any threats it was agood way to go.
I went to nike and their tag line is "just do it"
They were selling sports equipment along with nike.
The people that they were advertising were for teens because kids because it was mostly older kids on their internet page.
QUESTIONS:
1. What is the brand's "catch phrase" or "tag line"? Nokia Connecting People
2. What is the company selling - besides the product itself. What is the IDEA the brand is selling? Better connection.
3. What is the TARGET AUDIENCE for this product? 8-10 year olds? Teenagers who like sports? etc. Business people mostly.
4. Choose at least one of the following links to BRAND NAME WEB SITES and complete a SWOT analysis -
What are the brand's:
S - STRENGTHS- long lasting battery
W - WEAKNESSES-not always good signal
O - OPPORTUNITIES- better phone
T - THREATS-breaks
louism wrote:
When you are ready to answer the questions, click on the "POST A REPLY" link at the top of this page.
QUESTIONS:
1.
What is the brand's "catch phrase" or "tag line"?A legend in work
2. What is the company selling - besides the product itself. What is the IDEA the brand is selling? To give people a clothing store to go to for buying there work close such as building things
3.
What is the TARGET AUDIENCE for this product? 8-10 year olds? Teenagers who like sports? etc.
People that works in bussiness such as construction workers
4. Choose at least one of the following links to BRAND NAME WEB SITES and complete a SWOT analysis -
What are the brand's:
S - STRENGTHS-It is obvious that the whole organization is strong because it been out since 1922
W - WEAKNESSES- other clothes companies
O - OPPORTUNITIES- It gives you extra pockets for any other important tools you need at work
T - THREATS- other clothing stores
louism wrote:
When you are ready to answer the questions, click on the "POST A REPLY" link at the top of this page.
QUESTIONS:
1.
What is the brand's "catch phrase" or "tag line"?A legend in work
2. What is the company selling - besides the product itself. What is the IDEA the brand is selling? To give people a clothing store to go to for buying there work close such as building things
3.
What is the TARGET AUDIENCE for this product? 8-10 year olds? Teenagers who like sports? etc.
People that works in bussiness such as construction workers
4. Choose at least one of the following links to BRAND NAME WEB SITES and complete a SWOT analysis -
What are the brand's:
S - STRENGTHS-It is obvious that the whole organization is strong because it been out since 1922
W - WEAKNESSES- other clothes companies
O - OPPORTUNITIES- It gives you extra pockets for any other important tools you need at work
T - THREATS- other clothing stores
the trageted audience is the teenagers (13-19 and even beyond
the ipods strength is there design. there weaknesses are the pricees that they are sold at.
Dickies catch phrase-A leg in work
Dickies sellers- They are trying to sellthe style.Meaning the people who buy it can feel up to date
the audiences are mostly teenagers
the swot is strength-the dicky sign, There is no weaknesses for the dickies. An oppertunity to make dickies better is to. Create a different style of pants
Right On.
;-)
just do it
shirts, water bottles, pants, sneakers,shirts,
people use nike all the time it is the best top selling brand on market today.
Strength-you can wear it anywhere you go
weakness-it coss a lot of money
opportunites-you can do just about anything with it on
threats-you can grow out of it
Nike- just do it
Timberland-makes everything better
They want money, more attention and fame. They want the world to notice them.
S.W.O.T-
S- One strength is that you can choose what kind you want
W- A weakness is that they cost a lot of money.. they might not last long.
O- Being cool, a new person and have your own new style
T- People could try and steal them, rob the store, and some people could try and steal credit from the company
My name is Ebony i am in oceania.
The tag line name is Watch To Learn for Nike.
The Idea for nike is to make people believe they can win in what they do!
The target aduience estimate is about 15-45.
Strength-conthorable, just do it,
Weakness- its not always fashionable
They can emerge with another company and expand thier brand.
Threat: Competion from other company
example: adidas
SOF-ElizabethR
Sep 11, 2006 at 2:09 PM