BRAND ME
1. What is the brand's "catch phrase" or "tag line"?
I don't think they have one. It could just be coach.
2. What is the company selling - besides the product itself. What is the IDEA the brand is selling.
Besides selling the product Coach sells the idea of alwyas looking nice.
3. What does the brand mean to you?
why is it better or worse than other brands of the same product?
Well I like this brand because they have nice accesories that you can have for a while of you take care of it. It's nothing really better or worse than other brands that sell the same products.
4. Choose at least one of the following links to BRAND NAME WEB SITES and complete a SWOT analysis -
What are the brand's:
S - STRENGTHs= your assecories will look nice and what you buy will last
W - WEAKNESSES=
O - OPPORTUNITIES= you can have the oppurtunity to get compliments about your stuff
T - THREATS = Somebody might get jealous and wanna take you stuff
