QUESTIONS:
1. What is the brand's "catch phrase" or "tag line"?
"timberland makes it better"
2. What is the company selling - besides the product itself. What is the IDEA the brand is selling.
they sell clothes too
3.
What does the brand mean to you?
why is it better or worse than other brands of the same product?
well i like this brand shoes
4. Choose at least one of the following links to BRAND NAME WEB SITES and complete a SWOT analysis -
What are the brand's:
S - STRENGTHS=looking bossy
W - WEAKNESSES=being heavy on ya feet
O - OPPORTUNITIES=
T - THREATS = killing yourself
1 Reply
Killing yourself? explain...
This post was edited on: 2006-09-23 at 06:41 PM by: louism
Louis Mazza
Sep 23, 2006 at 6:40 PM