Brand Me

Sep 15, 2006 at 11:19 PM by SOF-SoleilW

QUESTIONS:
1.
What is the brand's "catch phrase" or "tag line"?
ipod=.which ipod are you
2. What is the company selling - besides the product itself. What is the IDEA the brand is selling?
i mac & sneakers
3.
What is the TARGET AUDIENCE for this product? 8-10 year olds? Teenagers who like sports? etc.
even tho i have a mp3 player i would per fer an ipod i just think it better and cuter and you can watch videos how cool

4. Choose at least one of the following links to BRAND NAME WEB SITES and complete a SWOT analysis -
What are the brand's:
S - STRENGTHS=pick ya own music
W - WEAKNESSES=you have to pay for the songs
O - OPPORTUNITIES=keep you from being bored and you have something just to listen too
T - THREATS=its small it can break easily