Brand Me

Sep 15, 2006 at 11:38 AM by Project Shadow

1.
What is the brand's "catch phrase" or "tag line"?
Timberland - Make it better
Sony - Evolve your expectations

2. What is the company selling - besides the product itself. What is the IDEA the brand is selling?

3.
What is the TARGET AUDIENCE for this product? 8-10 year olds? Teenagers who like sports? etc.


4. Choose at least one of the following links to BRAND NAME WEB SITES and complete a SWOT analysis -
What are the brand's:
S - STRENGTHS
W - WEAKNESSES
O - OPPORTUNITIES
T - THREATS