Brand Me

Sep 14, 2006 at 10:17 AM by Sincerrae Porter

QUESTIONS:

1. What is the brand's "catch phrase" or "tag line"?The tagline is "Alloy fall '06"

2. What is the company selling - besides the product itself. What is the IDEA the brand is selling.The company is trying to say that if you buy this product that you'll be happy with their clothing. The idea is happyness and looking nice .

3. What does the brand mean to you?I just think that most of their clothes , and sneakers or shoes are cute.
why is it better or worse than other brands of the same product?I think that it might be the same as other clothing stores but their clothes are nice for their price .


4. Choose at least one of the following links to BRAND NAME WEB SITES and complete a SWOT analysis -
What are the brand's:
S - STRENGTHS: the clothes are nice
W - WEAKNESSES: none
O - OPPORTUNITIES: you can shop online
T - THREATS: none