ipod

Sep 12, 2006 at 2:37 PM by Baba

QUESTIONS:

1. What is the brand's "catch phrase" or "tag line"?

2. What is the company selling - besides the product itself. What is the IDEA the brand is selling.
They are selling ipod.

3.
What does the brand mean to you?
why is it better or worse than other brands of the same product?
ipod are like mp3. ipod, you can take it around and listed to music.


4. Choose at least one of the following links to BRAND NAME WEB SITES and complete a SWOT analysis -
What are the brand's:
S - STRENGTHS
W - WEAKNESSES
O - OPPORTUNITIES
T - THREATS