What is the Brands catch Phrase? SInce 1995. The brand is Rocawear
What is the company selling besides the product itself? The company is also trying to get people to know their recording label too.
What is the target audience? mostly teenagers and young adults.
Swat anaylsis
Strength: getting people to buy the clothes
Weakness: People not buying because of high price
Oppurtunities: is to have a more variety of things for other age groups
Threats: People having the same clothes.
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